A little bit more about me

My name is Will, award winning Design Director with more than fourteen years experience under my belt. I live to make digital products and services with real world purpose that people love to use. I have a broad range of experience in management and design; from advertising and web design to mobile apps and flying cameras. I practice user-centred design and believe in design based on research & prototyping, to meet end user needs.

For the past three years I have been part of the senior management team at DF London where I head up the design department and manage a team of designers and creative folk. I've also been part of the team tasked with restructuring the business and redefining the agency's offerings. My approach is collaborative, strategic and open-minded. I see myself as a leader, team member and the sort of creative that can inspire all.

Prior to DF I spent 10 glorious years at Poke. Starting there as a young designer, I worked my way up the ranks until I was leading the design team and overseeing all creative output from the agency.

I'm always interested to hear of new projects and collaborations, so feel free to get in touch.

Bonus skill: CAA certified drone pilot.