The brief was to comunicate information about Orange tariffs to easily distracted, digitally savvy 16-24 year olds. So Poke created the world's first balloon race across the Internet, in which dry product information became a rich, immersive and truly unique gaming experience. Racers had to complete Orange value-led challenges to get ahead. As well as communicating the 'Orange extras' stories, these challenges awarded racers with badges that they could brag about in their social networks.
The world's first balloon race across the internet.