Working hand-in-hand with Publicis London and PBJS Seattle, I lead the design and interactive experiences for this global, immersive exhibition that placed visitors right in the heart of Westeros. I concepted a mobile-optimised digital companion that acted as a hub to see, store, and share assets from before, during and after the show. Interactive photo and video opportunities around the exhibit allow fans to pose in perilous scenes that, using a combination of facial recognition and CGI, are turned into social-friendly, shareable souvenirs; again delivered to the companion. So whether you’re being torched by dragons or turned into a White Walker, you’re only one click away from boasting to your friends about it.
Game of Thrones: The Exhibition
An event to die for.