Here East is the brand new name for iCity – the creative and tech community campus being developed on the huge site of the former Olympic Press and Broadcast Centre. I worked closely with the lovely branding and design folk at dn&co to develop an entirely new identity for iCity, refine the vision for the brand and help bring it to market. Drawing on our own experiences, the team also worked closely with Hawkins\Brown to influence the architectural design to maximise the appeal for the creative and digital communities. Here East aims to become the home of a new generation of modern makers; those creatively curious, entrepreneurial and industrious individuals who are pushing technology to create the products of tomorrow. A number of pioneering companies have already reserved space – BT Sport, Loughborough University, Infinity and Hackney Community College.
London's new home for making.