Phone Fund

Chat your way to a new phone.

The Phone Fund game rewarded players for their every day chat. For ten days, players were given the chance to win hundreds of prizes, from iTunes tracks and film vouchers to the latest smartphones, by doing chatting on Facebook and Twitter. Working together with the robot-building maestro John Nolan, who constructed the teeth — his name is The Chatterbot — to run around the specially-built track, powered by players’ Tweets and Facebook posts. Filmed and broadcast live, players could watch The Chatterbot run on their chat and (if they’re lucky) gnash his way to victory on their behalf.