The brief was to communicate the 'Unlimited' message that Orange was using to unify their mobile data and broadband offers. Poke built the world's first 'unlimited' website – one that visitors could never reach the bottom of. It was a playful, sharable idea full of mini games that provoked people to try to 'beat it'. Each mini game was routed in an Orange 'value' to help communicate the unique services of the networks. Working with illustrator and animation legend Rex Crowle we designed a host of endearing characters to really give the experience a unique personality.
The worlds first never ending website.