Hello

I'm Will Cheyney – a design leader and strategic partner who builds high-performing teams and turns complex problems into simple, beautifully crafted product experiences.

Checkout.com

End-to-end rebrand of a global payments platform.

Skyscanner

Evolving Skyscanner into a traveller-first brand.

Pokémon GO

A campaign to reignite the cultural phenomenon of Pokémon GO.

StyleaScope

A user-generated kaleidoscope installation for Amazon Fashion.

Alarm Buddy

A mobile app that smartly reminds you to test your smoke alarm.

Purina Beyond

Design and brand development for a superfood blend pet food.

EE Social Hub

A physical suite of realtime social data monitoring tools.

Here East

Shaping a disruptive brand for a new industry.

Balloonacy

The world's first balloon race across the internet.

Game of Thrones: The Exhibition

Design of interactive experiences at an event to die for.

Abstract Aerial Art

A selection of imagery from my after-school hobby, aerial photography.

Pets Welcome

Trip Advisor for pets – an app to help you find pet friendly places.

Top Trump Trumps

A new card game that really is against humanity.

SOFI

The "Siri for sex" sexual health AI app.

I Wish I Could Wear

A campaign to encourage women to embrace their body shapes.

Santander ECRM

A new system to intelligently manage customer contact.

Guilty Pledgers

Concept and design of a fundraising Spotify app.

EE brand launch

Digital brand development for the UK's first 4G mobile network.

Lonely Planet

The legendary travel bibles all online for digitally native travellers.

Phone Fund

A game that used social media to drive a physical automated game.

Skype How To's

The beginners guide to Skype.

Unlimited

The world's first never ending website.