A little bit more about me

It's OK to not know the answer. Build, don't just manage. Quality is in the details. Stay close to the work. Make the work joyful. Lead from the front. Invent a better way. Be in the weeds. Make the thing. Be the owner. Join the dots. Talk straight. Show care.

I’m a design leader with over 20 years’ experience building and scaling high-performing teams and shaping product and brand experiences that deliver meaningful impact for businesses and their customers.

I work closely with Product, Engineering, Research, Data, Commercial and senior leadership to align teams around a shared direction, shape product strategy and resolve difficult trade-offs. I build trusted relationships that help teams make better decisions and deliver stronger outcomes.

I’ve led Design across platform-level products, unifying fragmented journeys and turning complex systems into simple, coherent experiences that scale. That work has included raising craft standards, embedding Design as a core part of how products are shaped, built and shipped, and leading brand and replatforming programmes that helped redefine how products and brands are experienced end to end.

I lead through focus, momentum and high standards while staying close to the work. I care deeply about craft and the details that make experiences feel considered and trustworthy.

I make quality a shared responsibility across Product, Design and Engineering. I set a clear bar, then build the shared judgement and standards that help teams collectively own and raise it rather than having quality depend on one senior leader.

More recently, I’ve championed the adoption of AI workflows across Design, helping designers carry their judgement beyond static screens, bringing interaction design back to the centre of the craft and Design closer to how products were built and shipped.

Checkout.com is a global payments platform that enables businesses to accept, process and optimise digital payments, supporting enterprise merchants operating at global scale.

I built Checkout’s first multidisciplinary Design organisation, bringing together Product Design, Brand Design, User Experience Research, Content Design and Technical Writing. I hired and developed senior design talent, strengthened Design leadership and raised the quality, visibility and influence of Design across the company.

My approach to leadership at Checkout was highly collaborative, built on close partnership with Product, Engineering, Data, Commercial and senior leadership to shape direction, align priorities and resolve difficult trade-offs.

I led Design across the most complex merchant-facing experience pillars, including Payment Performance, Financial Experiences and Emerging Products.

Across these areas, I brought previously standalone products and fragmented journeys into a more coherent platform experience, established scalable design systems and standards, and embedded Design more deeply into how products were shaped, built and shipped.

Within Financial Experiences, I led the design of Checkout Business Account, bringing balances, settlements, transfers, foreign exchange and cards into a coherent financial operating system. This established scalable design patterns and platform standards while raising craft expectations across the product. By early 2026, Business Account held $731 million in customer funds, had processed $853 million over the previous three months, accelerated access to $595 million each month and had onboarded 99.4% of eligible clients to the new model.

Alongside the product work, I led Checkout’s end-to-end rebrand, bringing Brand, Marketing and Product together to replace its original 2012 identity with a flexible visual language that reflected the company’s evolution into a global multi-product business and brought greater coherence across brand and product.

I championed AI workflows that enabled designers to own more of the end-to-end process, from early concepts through to production. The focus was not simply speed, but bringing Design closer to building and shipping products while keeping interaction design, human judgement and taste central to the work.

Skyscanner is a global travel search platform that helps millions of travellers compare flights, hotels, and car hire to find the best options for their journey.

I helped lead the creation of a new global brand to position Skyscanner as the catalyst for a new era of travel. We defined a bold, globally resonant identity that strengthened the company's traveller-first positioning and elevated the product experience, using the rollout to rethink and optimise the product end-to-end, improving consistency, quality, and clarity across platforms.

I led improvements to the core search experience by identifying friction in how users modified searches and leading a redesign of Day View interactions, enabling users to edit search parameters directly within results rather than returning to the homepage, increasing search activity and lowering bounce rates.

I drove product and growth experimentation across onboarding and lifecycle journeys, including sign-up and marketing opt-in flows, resulting in a 10× increase in opt-in rates, and improving price alerts and lifecycle communications to deliver more relevant and engaging experiences for users.

DF London was a digital product and experience agency, partnering with global brands to design and deliver customer-focused digital products and services.

I joined the senior leadership team to help reposition the agency from a social-first model to a product and experience-led offering. I led the design department, managing and developing a multidisciplinary team and shaping the agency's creative and product output across brand, digital, and customer experience.

I worked closely with clients including Amazon Fashion, Santander, Boots, and Microsoft, leading engagements from early strategy through to delivery, and helping define how brand and product experiences work together more effectively.

Poke London was a pioneering digital agency, creating innovative products, platforms, and campaigns for global brands at the forefront of the early internet.

I co-led the design team, overseeing creative output across a wide range of digital products, campaigns, and platforms, while growing and mentoring a high-performing team.

I acted as brand guardian for telco EE, building a trusted client relationship and leading work across web, mobile, and emerging digital experiences.

I led key projects including designing Topshop's first online store and helping bring Lonely Planet's book content online for the first time, translating established brands into scalable digital products.