Brand launch

The launch of the UK's first 4G network.

In October 2012 Everything Everywhere announced it would rebrand as EE, a “superfast customer brand offering 4G mobile services”. The EE consumer brand formed part of the Everything Everywhere family, along with the Orange and T-Mobile brands. I lead the design team at Poke behind closed doors in anticipation of the EE announcement and launch, working closely with the team at Wolff Olins to develop how the new EE brand could behave in a digital space and not just the traditional channels.