Orange

Phone Fund

Chat your way to a new phone.

The Phone Fund game for Orange used social media feeds to drive a physical automated game. For ten days, players could watch a live broadcast of the game and were given the chance to win hundreds of prizes by using the hashtag #phonefundprizes. Using the hashtag powered the "Chatterbot" – a mechanical set of chattering teeth – around a track.

Animatronic artist and robot builder John Nolan was commissioned to create the teeth and set design consultancy We Are Made built the set. The "Chatterbot" made its way around the track powered by players who had used the games hashtag.