Amazon Fashion


User-generated kaleidoscope installation.

To celebrate the launch of Amazon Fashion we turned the style and fashion loves of launch party guests into a beautiful kaleidoscope projection.

Each guest took their own photo in our Helmut Newton style booth and then selected a series of mood images they liked from our interactive lookbook. Using these images our StyleaScope generated a unique kaleidoscope and projected it onto the wall in the next room. Each kaleidoscope was also instantly uploaded to the Amazon Fashion Instagram feed.